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With all the hoopla in the press over the last couple of years over the adult-driven virtual worlds such as There.com, Second Life and Cyworld, virtual worlds for kids as young as four years old to tweens and young teens are exploding and actually making some money along the way. You can read my full [...]
Filed under: virtual worlds | Tagged: toy brands, Tweens, virtual worlds | Leave a Comment »
It’s 2007 and Hannah Montana is the latest craze for tween girls and parents are ponying up several hundred – and in some cases thousands – of dollars to see the live concert version of Disney’s mega TV hit.
Tweens (in yesteryear referred to as “kids”) are a highly coveted segment of society spanning in age [...]
Filed under: corporate branding, kids/tweens, product branding | Tagged: NPR, tween brands, tween spending, Tweens | Leave a Comment »
