Posted on August 1, 2008 by sparklesthesky
Wondering what all the Web 2.0 fuss is about with brands? It’s called using new communication and publishing technologies to actually have a real dialogue with customers and consumers. Rather than talking AT a consumer, social media gives instant, interactive opportunities to talk WITH a consumer. Some brands do it well by creatively exploring new [...]
Filed under: brand innovation, social media | Tagged: brand index, toy brands, twitter, web 2.0 | Leave a Comment »
Posted on July 15, 2008 by sparklesthesky
With all the hoopla in the press over the last couple of years over the adult-driven virtual worlds such as There.com, Second Life and Cyworld, virtual worlds for kids as young as four years old to tweens and young teens are exploding and actually making some money along the way. You can read my full [...]
Filed under: virtual worlds | Tagged: toy brands, Tweens, virtual worlds | Leave a Comment »
