Wondering what all the Web 2.0 fuss is about with brands? It’s called using new communication and publishing technologies to actually have a real dialogue with customers and consumers. Rather than talking AT a consumer, social media gives instant, interactive opportunities to talk WITH a consumer. Some brands do it well by creatively exploring new [...]
Filed under: brand innovation, social media | Tagged: brand index, toy brands, twitter, web 2.0 | Leave a Comment »
